GE has launched a new line of connected LED lamps aimed at retail store home-automation. The C by GE line offers 2 different products – the C-Life meant for common areas and the C-Sleep which is more suitable to illuminate bedrooms and induce sleep. As GE’s Global Leader of Commercial Marketing Steven Pepe explains,

“We liked the play on ‘see.’ Light should feel optimistic. Bad lighting kills a room’s vibe or a person’s mood. We want our lights to do the opposite.”

ne of the highlights of GE’s new line of affordable connected LED bulbs is the C-Sleep. The company introduced the products as lighting that works according to the user’s mood. According to the manufacturer, the C-Sleep line, designed to be used in bedrooms can help the body to regulate the production of melatonin, the hormone that induces to sleep.

The great advantage of the new GE lamps, especially when compared with the Philips Hue, is that they are simpler to use and cheaper. Both C-Life and the C-Sleep can be controlled directly from a smartphone via Bluetooth and, unlike Hue, does not offer a wide variety of colors that can light up a room. In the control app’s settings, you can choose variations in the light temperature ranging from 2,000 to 7,000 Kelvin. The spectrum is very wide and must meet the needs of those who need more obscure environments, or widely lit rooms from simple commands in the phone app.

The C-Life and C-Sleep lamps will hit the markets in the United States in January 2016, at the very competitive price of $50. The prices are quite low compared to other smart lamps, but then again, that’s what they promised to differ in.